Branch Strategy

Where did Saudi females travel by E-hail Taxi?

An empirical study based on actual taxi trip data in Riyadh

Riyadh, Saudi Arabia

Supplemental work of M.C.P. Thesis @ MIT
Advisor: Prof. Sarah Williams; Reader: Jawaher Al-Sudairy
With supports from Careem, Evidence of Policy Design
at Harvard Kennedy School & MIT Civic Data Design Lab

 

Female passengers contribute to at least 65% of the total taxi trips, including those trips whose gender cannot be identified. Within the segment of identified records, female contributes to 82% of the total travels in 2016 in Riyadh. Although the taxi trips are only a very small portion of the commute demand in Riyadh, the empirical statistic still supports the fact that, females in Riyadh relied more on taxi as a result of being banned from driving. The average cost 53 SR per trip is far beyond the affordability buffer estimated for different income level by all employment sectors (30% of monthly income by job sectors, roughly should be less than 36 SR per trip).

© 2022 by Waishan QIU